Telling Brand Stories that Matter

Course description:

Friday, May 22 @ 9AM

Stories are the thing that help us understand the world around us. Passed down through generations, stories use pre-carved paths in our brain to make sense of new information. It’s why you can predict the end of a movie just from seeing the trailer!

The reality is that not all businesses exist to tell great stories, but they should! A good story builds more awareness, generates more leads, and gets more people talking about your business. So what kind of stories are you telling?


During this session, we’ll discuss

    • The 4 most common story types, and when to use them
    • The 9 components of a great story, and a template for using them
    • The 6 story archetypes, and how they shape your brand image
    • How to apply a story telling template to your brand