Recession-Proofing your Business


The economic outlook is uncertain for residential construction. On one hand, interest rates are rising, consumers are tightening their wallets, and new home starts are slowing. On the other, Canada plans to welcome over 500,000 new Canadians in the coming years, and we already have a housing deficit.

So how do you prepare your business to both manage an economic slowdown and prepare for the opportunity of rapid new growth a the same time?

Recession-Proof is a one-day training session for Builders, Renovators, Designers, Suppliers, and Trades in the Residential Construction Industry.

Join our experts as we discuss

  • How to survive and thrive in turbulent times
  • How to ensure the financial side of your business is operating from strength
  • How to market your business amidst uncertainty
  • How to consider performance management and succession planning
  • Grants and programs available to help you scale your business

Course Description

Managing in a VUCA World – Thriving in Turbulent Times
Peter Cromrie – Norelco Cabinets
The business world has changed dramatically over the past few decades, and we now live in a connected society where change can be fast-paced, constant and unpredictable.

Rapid advances in technology created an environment where the internet, smartphones, and social media are ubiquitous, and global events such as the 2008 financial crisis, the COVID pandemic, and, most recently, conflict in Ukraine, have increased the sense of turbulence, danger and unpredictability.

A state of flux has replaced the sense of certainty, stability, and familiarity that people were used to. This type of environment can be described using the “VUCA” acronym, which stands for “Volatile,” “Uncertain,” “Complex,” and “Ambiguous.”

Marketing in an Economic Downturn
Clint Best – Association of Professional Builders
We are coming out of one of the worst years in the history of our building industry, and straight into a possible recession. Are you afraid the phone will stop ringing, that you won’t have enough work, that you’ll lose your best team members, or that you’ll have to start dropping your prices to compete in an ultra competitive marketplace?

If so, you will want to attend this informative presentation on “Marketing in an Economic Downturn”. We’ll be talking about the number one strategy that will not only pull you through, but set you up for lasting success as we come out the other side.

Recession Warning Signs and How to Prepare Appropriately
BDO Canada
With an economic downturn looming over our global economy, many entrepreneurs are wondering how well positioned they are to navigate the storm. Join our expert panel of senior BDO advisors as we help walk you through the key issues you and your business may be facing tomorrow

Finance Strategies in a Changing Market
Interior Savings
We will focus on current Risk considerations by lenders, Leverage strategies and Cash Management strategies for Businesses during a quickly changing market with a focus on the Builder community.

If the building community does not read and react quick enough in this market, there could be serious consequences to their businesses. Interior Savings will be discussing the current lending environment, in particular what has changed and more importantly what hasn’t. In addition to this they will be providing advice on how to safely leverage assets, continue to build and manage day to day Cash to ensure you come out of this market cycle stronger and able to take advantage of opportunity

BCCA Skilled Workforce Programs
British Columbia Construction Association 
Skilled Workforce development is a cornerstone of BCCA’s strategic plan. For decades, BCCA has prioritized apprenticeship and managed many programs to help employers attract, develop, and retain the trades workers they need. We facilitate access to recruitment, training, and retention resources to help ensure the construction workforce is evolving to be more reflective of the diversity of our population and is a safe place for everyone to work to their full potential. Although BC’s skilled workforce shortage persists, BCCA remains committed to a full resolution.

Performance Management in a Changing World
MNP – Jory Soubiran
Running a residential construction business these days can be tough, with rising costs of labour and materials, cash flow management, and the need to keep up with consumer demands. That’s why it’s important to have strategies in place to improve your financial and operational performance.

MNP’s Private Enterprise Consulting team work with business owners like you to find ways to make your business run smoother, grow faster and become more profitable. During this presentation, MNP Management Consultant Jory Soubiran will share insights specifically for your industry.


Time Programming
8:00 am – 8:45 am Registration – Breakfast
8:45 am – 9:00 am Welcome, Opening Remarks
9:00 am – 10 am Peter Cromrie – Managing in a VUCA World
10:00 am – 11 am Interior Savings – Finance Strategies in a Changing Market
11:00 am – 11:15 am BREAK
11:15 am – 12:15 pm BDO – Recession warning signs, and how to prepare appropriately
12:15 pm – 1:00 pm LUNCH
1:00 pm – 2:00 pm Association of Professional Builders – Marketing in an Economic Downturn
2:00 pm – 3:00 pm MNP – Performance Management and Streamlining
3:00 pm – 3:15 pm BREAK
3:15 pm – 4:15 pm BCCA – BCCA Skilled Workforce Programs


Brought to you by:


Four Points by Sheraton Kelowna

5505 Airport Way, Kelowna, BC V1V 3C3

Pending approval for 6 CPD